Sherryn Hancock - Finance Coach, Virtual CFO & Mentor

“I’ve always believed that when people understand their money, they unlock a new kind of freedom.

That’s why I work with women navigating divorce, business owners trying to make smart decisions, and professionals who want to stop feeling confused about their finances,”

– SHERRYN HANCOCK, FINANCE COACH, VIRTUAL CFO & MENTOR

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Who I help

Women going through or recovering from divorce

SME business owners and startup founders

Busy professionals looking to understand and manage their personal finances

Why People Love Working With Me

I bring structure to the chaos—but never overwhelm you

If you're going through a major life change or running a business, finances can feel like one big, tangled mess. That’s where I come in. My job is to help you sort through it all, step by step.

Together, we break things down into clear, manageable pieces—so you know what you’re spending, what you’re earning, and where you’re heading to. I’ll help you set up a budget, track your cash flow, or map out your next financial move. Nothing too technical. Nothing too overwhelming. Just calm, structured support that makes sense and gives you back a sense of control.

I’m approachable, and I care deeply about your journey

I know how hard it can be to talk about money—especially when things feel messy or uncertain. But I want you to know this: I’m not here to judge. I’m here to listen, support, and help.

Clients often tell me I’m easy to talk to, and that’s something I hold close. You can show up just as you are, and I’ll meet you there—with empathy, encouragement, and real solutions. I’ll walk alongside you, check in often, and make sure you’re not alone in figuring this out. This isn’t just my work—it’s my heart.

I’ve been doing this for decades, and I know what works

I’ve been a CPA for over 30 years, and I’ve seen all kinds of financial situations—from women rebuilding after divorce, founders learning how to manage business finances for the first time, to a six-figure VP who feels he/she hasn’t got enough money for all their monthly expenses.

I know the right questions to ask, the risks to watch for, and the simple steps that make the biggest difference. Whether you’re facing tough conversations or just trying to get your head above water, I’m here to bring clarity and direction. My job is to give you answers that make sense for you.

This isn’t just work for me—it’s purpose

Helping people with money isn’t something I do just because I’m good at it. I do it because I care. I’ve helped friends, I’ve helped strangers, and I always start by asking, “How can I be of service?”

I believe in showing up fully and doing whatever it takes to help you reach your goals. I don’t clock out when things get tough—I stay with you until you feel grounded, capable, and confident. Because at the end of the day, this work isn’t about numbers. It’s about you.

“I truly believe that when you understand your finances, you start to stand taller — not just on paper, but in life. My goal is to walk alongside you, help untangle the numbers, and create a clear, simple path forward — so you can make confident decisions, sleep better at night, and feel more in control of your future.”

– SHERRYN HANCOCK, FINANCE COACH, VIRTUAL CFO & MENTOR

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CLIENT TESTIMONIALS

“As someone advising others on how to set up and grow in Asia, I was embarrassed to admit I wasn’t managing my own business finances well. I had revenue but no clarity on profit, cash flow, or how to scale sustainably. Sherryn’s virtual CFO support was a game changer. She cleaned up our reports, set up forecasting tools, and helped us think more strategically. Her advice is sharp, actionable, and always delivered with empathy. She’s now part of my core team.”

“When my 14-year marriage ended, I didn’t know where to start. I had no access to our full financial picture, and I was terrified of making the wrong decision for myself and my kids. Sherryn was a godsend. She broke everything down into manageable steps—from budgeting, to working out a fair settlement, to planning for life after divorce. She was more than a finance coach—she was my guide through the fog. I don’t know how I would have done it without her.”

“Flying full-time meant I never had the headspace or structure to manage my finances. I earned well but had no idea where it was going. Sherryn didn’t just give me spreadsheets—she taught me how to think differently about money. We created a plan that fits my lifestyle, tracks what matters, and gets me closer to my dream of retiring early. I finally feel in control of my future. Thank you, Sherryn.”

Feeling frustrated or unsure about your own finances?

Let’s have a chat.